BASIC RULES

1) Only text people who have given you explicit consent to text them.
​

2) Check all state regulations for anywhere you do business for more specific text regulations.
​
3) Review the FCC's TCPA & CAN-SPAM Act regulations, including the new text/calling restrictions as of 12/2023
​
4) Radius does not allow for mass texting due to these reasons. Automated workflows are a great option to use texting as part of your specific marketing campaigns to help you target who you should and should not include text messages.
​
​BEST PRACTICES
1) Purchase a specific number for texting in Radius. If you are on a basic plan, go to Settings> Phone Dialer> Phone Numbers> purchase a SMS only number and save. If you're on the AMS plan, you can follow the same instructions and use that number for calling as well, which will lend more validity to it. Also set it up with voice mail and more.
​
2) Register your number(s) at https://www.freecallerregistry.com (For "I believe My Calls Are..." Choose Other rather than Financial Services and leave the Further Information Blank)
​

3) When you are creating Facebook Ads or a website form, make sure that you have text that says something like "By providing your cell phone number in this field, you are opting in to text message communication. If you would prefer calls only, please only fill in the Phone field." If you are using a lead vendor, ask them how they handle opt-in for text messaging. Most likely they do NOT do so and you would not have consent to text those leads.

4) Safest bet is to only text clients who have an established business relationship with you.
​

IMPORTANT UPDATE:

If you are texting a T-Mobile customer, they are getting very strict about fines. We recommend assuming this is not just a T-Mobile concern, but that you should always be compliant with SMS regulations by the federal government, by states you do business in and per the carrier requirements.
​
We trust that our customers use texting in a compliant manner and provide our best practice recommendations on how to use texting wisely. However, we are passing this information on to you as Radius will pass any associated fines on to the account owner of the offending sender.
​

"T-Mobile has introduced A2P 10DLC non-compliance fines for messages including prohibited content. If T-Mobile detects any messages that violate the tiers listed below, they will issue a Sev-0 violation (the most severe consumer violation), a non-compliance fine, and Twilio will immediately block the offending messages.

This applies to all commercial messaging non-consumer A2P products (SMS or MMS short code, toll-free, and 10DLC) that traverse the T-Mobile network."

Because you are in charge of your messaging, Radius will pass on these fines to you for every Sev-0 violation. "These fines include, but are not limited to, the following:

These non-compliance fines apply to violations across any A2P messaging product (SMS/MMS short code, toll-free, and 10DLC).

T-Mobile reserves the right to permanently suspend any brands, campaigns, and your company’s access to the T-Mobile Network in the event violations are deemed to be excessive. If you are subject to these fines, Twilio will send you a Sev-0 violation notice and will subsequently charge the respective fine amount.

For more information, review T-Mobile’s Code of Conduct Section 5: Prohibited Campaign Content."- Twilio

SPAM BLOCKING
​

You can check if your campaign is getting a high number of blocks by going to Reports> SMS Delivery. Run a report on a specific automated workflow (or all) by a date range to see how successful your campaign is. If you have a high percentage of blocks, you may want to look at your campaign and reassess.
​